A pretty common-sense way to get more capital, without having to rely on your typical A-grade lenders, is through partnerships.
Here’s the thing.
Partnering up is not just for capital. You can use a partner to find talent that compensates for the skills that you lack.
The easiest example I can think of this is a long-distance investing partner who is a local in an area you want to invest in. That partner will make up for the reach and specific knowledge that you don’t have, and in a way that you wouldn’t ever be able to. Therefore, the partner is offering more value than just money.
Jared follows the rules. Jared didn’t listen to the naysayers who preach starting an online business and being your one boss. F that noise. Jared took the 9–5 route instead. And Jared loves it. He saves his money, makes a 6-figure salary, and lives comfortably. He never really took the time to educate himself outside of his 4-year bachelor's degree in accounting and he sure all hell doesn’t know about the ins and outs of real estate investing.
Why does Jared make a perfect partner? Unlike us risk-takers, Jared played it safe. And because of that, the banks love Jared! He’s got the income, he’s got the credit and he’s got that sweet downpayment money baby!
The only problem is, he isn’t aware of his options when it comes to real estate investing. But you do. And that’s exactly why you and Jared make the perfect combination.
Together, you make up for each other’s differences and can become an absolute powerhouse of a real estate investing team.
So then the question becomes, how can you find a Jared?
The best way to find a Jared and to get their money is not to go around asking everyone you know. The best way is to brand yourself as a real estate investment company. This doesn’t necessarily mean you have to go all out on the marketing, it just means you have to have a solid reputation for being an investor who plays fair and is in it for the long run.
The three pillars to marketing yourself as an active investor to be reckoned with and trusted are: